Getting the most revenue from every impression through AdSense

We've been hearing your needs for new ways to generate income in
AdSense, and new ways to uphold control over the ads that appear on
your sites. With that in mind, we're pleased to proclaim plans to give
you the ability to allow multiple Google-certified ad networks to
compete for display ad room on your site.
You may remember that we began to accept display ads served from
fit third-party vendors over a year ago, which helped add to
the number of display ads competing on AdSense publisher sites. With
this new alter, participating ad networks can also bid in our sale
to appear on AdSense sites. This new ability will help you make
the most profit for every ad that appears on your site, whether the ads
come from AdWords advertisers or Google-certified ad networks.
Who are these ad networks? They're ad agencies and companies that
partner with advertisers and publishers to buy and sell ads on sites
they don't own themselves (much like AdSense). You'll now be able to
allow advertisers from these networks to vie with AdWords
advertisers for your ad space. All reporting and payments will still
run through AdSense as they forever have, and the available ad formats
will be the same as those offered for AdWords ads.
We take the quality of ads delivered to your site gravely so we'll
be certifying all participating ad networks for devotion to our
standards for user privacy, ad quality, and speed. You'll have control
over which networks can show ads on your pages -- you can choose to opt
out of receiving ads from exact networks, or all networks
completely. This means you can carry on to show ads from only AdWords
advertisers if you like. Visit the Help Center to learn more about
managing these account settings.
We'll slowly begin allowing ads from Google-certified ad networks to
appear on AdSense pages over the coming months, so you won't see an
immediate impact on your ads or pay. As new networks are
certified, you'll see them appear in your account. This feature will
initially be available to publishers in North America and Europe, but
we hope to roll it out to extra parts of the world in the future.
Finally, some ad networks use tools similar to Google's interest-based
advertising to show more relevant ads to users on the sites they visit.
We'll allow expert networks who obey with user solitude rule
to show ads using these tools, but they won't be permitted to collect
data from your place for the reason of subsequent interest-based
advertising. You'll be able to opt out of receiving ads based on user
interests from these certified networks, and we have changed our
supplies for third-party ad serving to reflect this.
We're dedicated to as long as users with a positive experience, while
helping publishers efficiently monetize the ads appearing on their
sites. We believe you'll find that more rivalry translates into
better ads and increased revenue in the long run.
Posted by Sean Harvey - Business Product Manager

AdSense launched in Lithuanian, Ukrainian, and Latvian

Do you manage a site in Lithuanian, Ukrainian, or Latvian? If so, we're
happy to announce that AdSense for content and AdSense for look for are
now obtainable for each of these languages.
Visit the AdSense Setup tab in your explanation to beginning generating ad
and search code - our system will automatically take care of targeting
ads to the content of your pages and user search queries in these three
languages. If you're not yet an AdSense publisher but want to create
monetizing your pages in one of these languages, we invite you to
review our agenda policies and submit an application.
To celebrate this launch, here are a few fun facts about some of the
countries where these languages are spoken:
- This year, Lithuania celebrates the millennium of the country's name
(it was first recorded in 1009);
- Ukraine is recognized as one of the world's main producers of sugar;
- The widest rapid in Europe, Ventas Rapid, is located in Kuldiga,
Latvia.
Welcome to every one of our new Lithuanian, Ukrainian, and Latvian publishers!
Posted by Tim Evans - AdSense Product Manager

Inside the science of contextual matching

As an AdSense Product Manager for ads quality, I'm part of a group that
works to make the ads on your site relevant for users. One of the habits
we do this is through background targeting, which matches ads to the
content of your webpages. With contextual targeting, our system parses
and analyzes the content of your page, conducts an auction among the
pertinent ads, then serves the winning ads -- all in the blink of an
eye! Pretty simple, right?
Actually, matching relevant ads to the content of your pages is quite a
scientific challenge connecting semantic analysis and machine learning.
It's a challenge that keeps me and my team busy. Our machines are very
good at the matching process, but there are still a few cases where
their definition of relevance differs from our human meaning of
relevance. In these few cases, the scheme might end up portion ads that
don't seem immediately relevant to users. We understand that greater than before
ad relevance contributes to a positive knowledge for users,
publishers, and advertisers, so we're continuously working on ways to
improve the relevance and quality of ads that come into view on your sites.
I'm excited to let you know that this week, we'll be rolling out a
series of enhancements to AdSense's contextual targeting capabilities,
which will more precisely match relevant ads to webpages. You won't
need to update your AdSense account or ad code, as these changes will
be applied automatically. In many ways these types of improvements are
par for the course at Google - but I wanted to let you know about the
kinds of improvements we've been focusing on. Please keep in brain that
these changes won't have an effect on how other types of ads are matched to your
sites; for instance, you'll continue to see placement-targeted ads when
advertisers bid to come into view specifically on your pages.
This is by no means the end of our labors to perfect the system, but
we believe that with these changes users will start to see even more
relevant ads, advertisers will generate more attractive income by
finding the right users, and publishers should make more money over
time.
As always, we're interested in your criticism on these improvements!
Posted by Woojin Kim - AdSense manufactured goods Manager

Default font faces to be updated

In the same way that you regularly try out changes to your AdSense ads
to increase your pay, we're also constantly looking for new habits
to help you earn more. We've been analyzing the performance of the
three obtainable font faces (Arial, Verdana, and Times New Roman), and
have found that each font performs best in unlike ad formats due to
factors like character width. Based on these findings, we'd like to let
you know that we'll be updating a number of of the default font faces
linked with specific ad formats within the after that few existence.
This upcoming change will only affect ad units in Latin-based
font which have 'AdSense default' selected as the font face. If
you've set an account-wide font face, we hope our answer will
encourage you to trial with other font faces on an ad unit foundation.
at present, most ad units set to the AdSense default print face are
displayed in Arial, with a few in Verdana. Here are the new non-payment
font faces we're launching for our ad units:
Arial: 728x90, 336x280, 120x600, 120x240
Verdana: 300x250, 160x600, 468x60, 250x250, 234x60, 125x125, 180x150
Times New Roman: 200x200
While we're optimizing the default font face based on performance
across all AdSense sites, we also recommend experimenting on your own
to decide the best font faces for your ad units and your sites. Just
sign in to your explanation to manually select exact font faces on an ad
unit or account-level basis.
Posted by Arlene Lee - Inside AdSense Team

North American publishers: Participate in AdSense email inte...

To help us better understand what's most important to our publishers,
we've recently started conducting email interviews. Interviews are
currently obtainable only to publishers situated in North America, but
we're aiming to get bigger this agenda to other countries in the future.
If you're located in North America, you can sign up for a chance to
add in an email interview and frankly discuss your opinions
about AdSense with a marketplace researcher. Participants will take delivery of a $50
AdWords credit for their time.
If you're interested, fill out this form to let us know. We'll be
contacting selected participants via email; because room is limited, we
won't be able to accept all applications.
Posted by Erica dela Cruz - Inside AdSense Team

Become a fan of AdSense

To date, we've been sharing AdSense in order with you through this
blog, Twitter, the AdSense Help Center, and the AdSense Help Forum. You
also expressed your interest in Facebook by creating a figure of
AdSense groups, and we listened. We're pleased to announce that the
official AdSense Facebook Fan Page is now up and running! A one-stop
shop for up-to-date information, our Facebook Fan Page will be synched
with the blog and Twitter, and will house optimization photos and
videos that are currently establish on our YouTube channel. (If you're
new with Facebook, learn additional on Facebook's profile.)
The AdSense Facebook Fan Page will open up a new method of
communication between our team and our publishers. You'll be able to
react to poll questions and total surveys, helping our team improved
understand your needs so we can keep improving our products. You can
also find out about upcoming events under the 'Events' tab and look out
for posts about new AdSense features, webinars, and more on our wall.
Our team will be contributing to the page, so be sure to check the sheet
frequently for different opportunities to give us with your contribution and
learn more about AdSense.
To make this new page as useful as possible to all of our publishers,
we won't be responding via Facebook to questions regarding being
AdSense accounts. Please carry on to visit our Help Center and Help
Forum to troubleshoot your exact issues.
Sign up to become a fan, and start taking benefit of all of the
benefits our bureaucrat Facebook Fan Page has to offer.
Posted by Simone Davis - Inside AdSense Team