Getting the most revenue from every impression through AdSense

We've been hearing your needs for new ways to generate income in
AdSense, and new ways to uphold control over the ads that appear on
your sites. With that in mind, we're pleased to proclaim plans to give
you the ability to allow multiple Google-certified ad networks to
compete for display ad room on your site.
You may remember that we began to accept display ads served from
fit third-party vendors over a year ago, which helped add to
the number of display ads competing on AdSense publisher sites. With
this new alter, participating ad networks can also bid in our sale
to appear on AdSense sites. This new ability will help you make
the most profit for every ad that appears on your site, whether the ads
come from AdWords advertisers or Google-certified ad networks.
Who are these ad networks? They're ad agencies and companies that
partner with advertisers and publishers to buy and sell ads on sites
they don't own themselves (much like AdSense). You'll now be able to
allow advertisers from these networks to vie with AdWords
advertisers for your ad space. All reporting and payments will still
run through AdSense as they forever have, and the available ad formats
will be the same as those offered for AdWords ads.
We take the quality of ads delivered to your site gravely so we'll
be certifying all participating ad networks for devotion to our
standards for user privacy, ad quality, and speed. You'll have control
over which networks can show ads on your pages -- you can choose to opt
out of receiving ads from exact networks, or all networks
completely. This means you can carry on to show ads from only AdWords
advertisers if you like. Visit the Help Center to learn more about
managing these account settings.
We'll slowly begin allowing ads from Google-certified ad networks to
appear on AdSense pages over the coming months, so you won't see an
immediate impact on your ads or pay. As new networks are
certified, you'll see them appear in your account. This feature will
initially be available to publishers in North America and Europe, but
we hope to roll it out to extra parts of the world in the future.
Finally, some ad networks use tools similar to Google's interest-based
advertising to show more relevant ads to users on the sites they visit.
We'll allow expert networks who obey with user solitude rule
to show ads using these tools, but they won't be permitted to collect
data from your place for the reason of subsequent interest-based
advertising. You'll be able to opt out of receiving ads based on user
interests from these certified networks, and we have changed our
supplies for third-party ad serving to reflect this.
We're dedicated to as long as users with a positive experience, while
helping publishers efficiently monetize the ads appearing on their
sites. We believe you'll find that more rivalry translates into
better ads and increased revenue in the long run.
Posted by Sean Harvey - Business Product Manager